๐Ÿ“Š Sales Management
Q. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What B stands for?
  • (A) response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier
  • (B) predisposition or the inward response tendency, that is, force of habit
  • (C) present drive level
  • (D) “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer
๐Ÿ’ฌ Discuss
โœ… Correct Answer: (A) response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier

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