Sales Management MCQs and Notes

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📊 Sales Management
Q. Lower costs, greater global advertising coordination consistent worldwide image are the ______________________ of international marketing decision.
  • (A) Standardization drawbacks
  • (B) Advertisement regulations
  • (C) Standardization benefits
  • (D) Typical responses
💬 Discuss
✅ Correct Answer: (C) Standardization benefits
📊 Sales Management
Q. Advertising creates employment as it increases the volume of sales and___________
  • (A) Production
  • (B) Marketing
  • (C) Promotion
  • (D) Personal selling
💬 Discuss
✅ Correct Answer: (A) Production
📊 Sales Management
Q. Advertisement through radio was very popular till the middle of last century because of _______________.
  • (A) Its effectiveness
  • (B) More popular than newspaper
  • (C) Mass reach
  • (D) Cost of advertisement
💬 Discuss
✅ Correct Answer: (C) Mass reach
📊 Sales Management
Q. To introduce the new products to world of consumers is the main goal of
  • (A) Entertainment
  • (B) Advertising
  • (C) Boost the sales
  • (D) Online marketing
💬 Discuss
✅ Correct Answer: (B) Advertising
📊 Sales Management
Q. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
  • (A) Media strategy
  • (B) Media execution
  • (C) Selecting media
  • (D) Measuring communication
💬 Discuss
✅ Correct Answer: (C) Selecting media
📊 Sales Management
Q. It is advisable to use ____________________ as a source of advertising.
  • (A) Social media
  • (B) Email
  • (C) Radio
  • (D) Television
💬 Discuss
✅ Correct Answer: (D) Television
📊 Sales Management
Q. For making advertisement s more effective, the manufacturers improve ____________and launch new products.
  • (A) Existing products
  • (B) Advertisement style
  • (C) Marketing channel
  • (D) Sponsors
💬 Discuss
✅ Correct Answer: (A) Existing products
📊 Sales Management
Q. ___________________ reduces risk because they prove the benefits of the product.
  • (A) Demonstration
  • (B) Guarantees
  • (C) Trail orders
  • (D) Reference selling
💬 Discuss
✅ Correct Answer: (A) Demonstration
📊 Sales Management
Q. Which theory is also known as “Situation Response Theory”?
  • (A) AIDAS theory
  • (B) Buying formula theory of selling
  • (C) Behavioral equation theory
  • (D) Right set of circumstances theory
💬 Discuss
✅ Correct Answer: (D) Right set of circumstances theory
📊 Sales Management
Q. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What D stands for?
  • (A) response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier
  • (B) predisposition or the inward response tendency, that is, force of habit
  • (C) present drive level
  • (D) “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer
💬 Discuss
✅ Correct Answer: (C) present drive level

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