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Q. Service firms can increase quality control by

Q. Which of the following is not a objectives of service marketing?

Q. ……………are the only service distributors which do not require direct human interactions.

Q. An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as

Q. The suggested communication strategy to use when the product is intangible dominant is to

Q. …………..is defined a the caring, individualized attention that the firm provides its customers.

Q. .………………..is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitate performance or communication of the service.

Q. Which one of the following communication approaches would be appropriate during the growth and maturity stages of the product life cycle?

Q. ……………. Is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter.

Q. The solution to price competition is to develop a differentiated