Q. To assess if advertisement has achieved its objectives, we will use
✅ Correct Answer: (A)
literature review
Advertising and Marketing Research MCQs and Notes
Q. Which one of the following is NOT used in advertising research?
✅ Correct Answer: (C)
pre-testing
Q. Eye movement camera is used for
✅ Correct Answer: (B)
positive image building for long term recall
Q. Attitude scales are used to measure:
✅ Correct Answer: (D)
attitudes
Q. Ratio Scale:
✅ Correct Answer: (A)
the most common examples of ratio scales are currency
Q. For Devising a Good Questionnaire
✅ Correct Answer: (C)
the wording must be kept simple
Q. A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple _________.
✅ Correct Answer: (A)
random sampling
Q. The ____________________ is the basic unit containing the elements of the population to be sampled.
✅ Correct Answer: (D)
sampling unit
Q. In census the data is collected through ----------
✅ Correct Answer: (B)
interviews
Q. What proceeds Analysing and interpreting the outcomes in steps of experimental research methods?
✅ Correct Answer: (C)
measuring the outcomes/ collection of data