Q. The health of a brand is measured by its _________.
✅ Correct Answer: (C)
brand logo
Advertising and Marketing Research MCQs and Notes
Q. New product development research helps companies refine their __________.
✅ Correct Answer: (A)
marketing strategy
Q. Marketing research is continuous and ________process.
✅ Correct Answer: (D)
promotional
Q. An____________ is a scale of measurement where the distance between any two adjacent units of measurement intervals is the same but the zero point is arbitrary
✅ Correct Answer: (B)
likert scale
Q. In __________ questionnaires are send to the respondents, they fill it up and send it back
✅ Correct Answer: (C)
mall intercept
Q. After the data analysis, the next step is to test the_______.
✅ Correct Answer: (D)
presentation
Q. Which test is conducted at the end of the creation process?
✅ Correct Answer: (C)
pre-testing
Q. What is the purpose of copy Research?
✅ Correct Answer: (B)
to spot errors in the copy
Q. Which is the greatest limitation of Pre-testing?
✅ Correct Answer: (C)
excellent recall
Q. Slogan Testing is the method of which research?
✅ Correct Answer: (B)
copy testing