Q. ___________ is a container and conveyor of information.
✅ Correct Answer: (A)
packaging.
Advertising and Sales Promotion MCQs and Notes
Q. ___________firms offer graphic design services for all brands and for all media forms.
✅ Correct Answer: (B)
design studios.
Q. ________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders
✅ Correct Answer: (C)
pr.
Q. Institutional and ideas advertising are designed to create a favorable ___________and acceptability.
✅ Correct Answer: (B)
attitude
Q. A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
✅ Correct Answer: (A)
flighting
Q. ________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages.
✅ Correct Answer: (B)
research.
Q. A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
✅ Correct Answer: (A)
advertorial
Q. Who oversee the logistics and cost of producing radio and tv commercials?
✅ Correct Answer: (B)
producers.
Q. Who controls the flow of work through the approval and production process?
✅ Correct Answer: (A)
traffic manager.
Q. Who develop the verbal brand message?
✅ Correct Answer: (C)
copy writers