Business Research Methods (BRM) MCQs and Notes
Q. A…….scale is used to draw out a yes or no answer.
✅ Correct Answer: (C)
dichotomous
Q. Which of the following is not a comparative scale?
✅ Correct Answer: (D)
both (a) and (c).
Q. ……..is the generation of a continuum upon which measure objects are located
✅ Correct Answer: (C)
scaling
Q. Which of the following is a non comparative scale?
✅ Correct Answer: (D)
continuous rating scale
Q. a researcher uses paired comparison scaling techniques to measure consumer preference between 7 brands of toilet soaps . He will present…………pairs of brands to the respondents.
✅ Correct Answer: (B)
21
Q. ……… scale is also called summated rating scale.
✅ Correct Answer: (A)
Likert
Q. ………… techniques are designed to tap the deeper state of personality of the informant in terms of unconscious motivation.
✅ Correct Answer: (D)
projective
Q. When questionnaire is posted to informants, it is called ………….
✅ Correct Answer: (C)
mailed questionnaire
Q. Where it is not possible to collect data directly from the informants………… method is followed
✅ Correct Answer: (B)
indirect personal interview