Q. Technique in which the respondents and/or the clients communicate and/or observe by use of the internet
✅ Correct Answer: (D)
Online Focus Group
Business Research Methods (BRM) MCQs and Notes
Q. Original source from which researcher directly collects the data that has not been previously collected
✅ Correct Answer: (A)
Primary data
Q. Scales where respondent is asked to rate an item in comparison with another item or a group of items each other based on a common criterion is
✅ Correct Answer: (B)
Forced Ranking
Q. Scale in which the respondent directly compares two or more objects and makes choices among them is
✅ Correct Answer: (A)
Ranking Scale
Q. 7-point rating scale with end-points associated with bipolar labels that have semantic meaning is
✅ Correct Answer: (A)
Semantic differential scale
Q. Instrument’s ability to accurately measure variability in stimuli or response is known as
✅ Correct Answer: (A)
Sensitivity
Q. Even numbered non-verbal rating scale using single adjectives instead of bipolar opposites is called
✅ Correct Answer: (C)
Stapel Scale
Q. Method that involves the selection of items by a panel of judges on the basis of their relevance, the potential for ambiguity, and the level of the attitude they represent
✅ Correct Answer: (D)
Consensus Scaling
Q. Scale that indicates the relative position of two or more objects or some characteristics is called
✅ Correct Answer: (B)
Ordinal Scale
Q. Validity that reflect whether a scale performs as expected in relation to other variables selected as meaningful criteriacriteria
✅ Correct Answer: (A)
Criterian-related Validity