Business Research Methods (BRM) MCQs and Notes

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📊 Business Research Methods (BRM)
Q. Measurement that involves monitoring a respondent’s involuntary responses to marketing stimuli via the use of electrodes and other equipment is called
  • (A) Projective Technique
  • (B) Physiological measures
  • (C) Depth Interviews
  • (D) Multi-dimensional Scales
💬 Discuss
✅ Correct Answer: (B) Physiological measures
📊 Business Research Methods (BRM)
Q. Process of obtaining a numerical description of the extent to which a person or object possesses some characteristics
  • (A) Measurement
  • (B) Scaling
  • (C) Questionnaire
  • (D) Interview
💬 Discuss
✅ Correct Answer: (A) Measurement
📊 Business Research Methods (BRM)
Q. When there is long time gap between data collected and presentation of report, the study may lose its significance. In such cases………… report is presented.
  • (A) Summary
  • (B) technical
  • (C) public
  • (D) interim
💬 Discuss
✅ Correct Answer: (D) interim
📊 Business Research Methods (BRM)
Q. …………is a list of references cited in the text.
  • (A) Appendix
  • (B) glossary
  • (C) literature cited
  • (D) bibliography
💬 Discuss
✅ Correct Answer: (C) literature cited
📊 Business Research Methods (BRM)
Q. ……….is a comprehensive listing of the works relevant to the study of the researcher.
  • (A) Appendix
  • (B) glossary
  • (C) literature cited
  • (D) bibliography
💬 Discuss
✅ Correct Answer: (D) bibliography
📊 Business Research Methods (BRM)
Q. A ……….is an alphabetical listing of unfamiliar terms with their meaning used in the thesis.
  • (A) Appendix
  • (B) glossary
  • (C) literature cited
  • (D) bibliography
💬 Discuss
✅ Correct Answer: (B) glossary
📊 Business Research Methods (BRM)
Q. ………… includes letters, questionnaires, tests or other tools used in collecting the data.
  • (A) Appendix
  • (B) glossary
  • (C) literature cited
  • (D) bibliography
💬 Discuss
✅ Correct Answer: (A) Appendix
📊 Business Research Methods (BRM)
Q. The number of observations falling within a particular class interval is called its class…………
  • (A) Frequency
  • (B) interval
  • (C) limits
  • (D) mark
💬 Discuss
✅ Correct Answer: (A) Frequency
📊 Business Research Methods (BRM)
Q. The value exactly at the middle of a class interval is called……….
  • (A) Mid value
  • (B) class mark
  • (C) limits
  • (D) both (a) & (b)
💬 Discuss
✅ Correct Answer: (D) both (a) & (b)
📊 Business Research Methods (BRM)
Q. The smallest and the largest possible measurements in each class are known as class………….
  • (A) Boundaries
  • (B) interval
  • (C) limits
  • (D) mark
💬 Discuss
✅ Correct Answer: (C) limits

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