Q. Product assortment depth focus on
✅ Correct Answer: (B)
Items and variants in each category per product line
Retail Management MCQs and Notes
Q. Product assortment breadth focuses on
✅ Correct Answer: (A)
Number of categories per product lines
Q. To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to
✅ Correct Answer: (C)
Both a and b
Q. . Consumer do their own picking, pay in cash and carry the merchandise away
✅ Correct Answer: (C)
The Cash and carry
Q. . Agricultural market set up by stae government to procure agricultural produce directly from farmers
✅ Correct Answer: (B)
Mandis
Q. . Which of the following provides a basis for monitoring and controlling organizational performance?
✅ Correct Answer: (D)
Annual objectives
Q. Which of the following items is a component of a good business plan?
✅ Correct Answer: (A)
Operating requirements.
Q. What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.
✅ Correct Answer: (A)
Multi-channel conflict.
Q. ...........is important to increase the sales of a retail store
✅ Correct Answer: (A)
Promotion
Q. Layout means perfect.......of store.
✅ Correct Answer: (C)
Structure