Q. If a company increases product line length by increasing its products range it is called.
✅ Correct Answer: (B)
Line stretching.
Retail Management MCQs and Notes
Q. The number of variants of a product offered by a company is called.
✅ Correct Answer: (B)
Product mix depth.
Q. In which of the following systems, management of the distribution channels will be undertaken by single organization.
✅ Correct Answer: (B)
Vertical marketing systems.
Q. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
✅ Correct Answer: (B)
Network corporation
Q. Which of the following relationship strategies result into forming of a new organization.
✅ Correct Answer: (C)
Joint venture.
Q. A positioning strategy should include the following strategies except.
✅ Correct Answer: (B)
Personnel strategy.
Q. Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?
✅ Correct Answer: (D)
All of the above.
Q. 'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .
✅ Correct Answer: (B)
Geo-demographic segmentation.
Q. What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
✅ Correct Answer: (C)
Market segmentation
Q. Identify the correct sequence of the following marketing approaches in order of their existence.
✅ Correct Answer: (C)
Mass marketing; Product-variety marketing.