Q. A transient customer is a consumer who visits a retailer.
✅ Correct Answer: (C)
that does not meet his or her customer service expectations.
Retail Management MCQs and Notes
Q. Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
✅ Correct Answer: (D)
All the above belong in the retailer's advertising objectives
Q. The two objectives of institutional advertising include:.
✅ Correct Answer: (A)
creating a positive store image and public service promotion
Q. Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?
✅ Correct Answer: (D)
the retailer's net worth.
Q. What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
✅ Correct Answer: (C)
interactive.
Q. The --- provides the retailer with a picture of the organization's profit and loss situation
✅ Correct Answer: (D)
income statement.
Q. Facilitating institutions may best be described as specialists that.
✅ Correct Answer: (D)
perform certain marketing functions, in which they have an expertise, for other channel members.
Q. Which of the following marketing functions is one the retailer could not perform?
✅ Correct Answer: (C)
location analysis.
Q. Discretionary income is.
✅ Correct Answer: (D)
personal income after taxes minus the money needed for necessities.
Q. The boomerang effect is a relatively new phenomenon that describes
✅ Correct Answer: (C)
the recent trend of children returning to live with their parents after having already moved out.