Q. Which of the following items is a component of a good business plan?
✅ Correct Answer: (A)
Operating requirements.
Retail Management MCQs and Notes
Q. What are the forms of compensation that a sales person can generally get?
✅ Correct Answer: (D)
All of the above.
Q. What type of conflict usually exist when the manufacturer has established two or more channels that sell in the same market.
✅ Correct Answer: (A)
Multi-channel conflict.
Q. A competitor who does not exhibit predictable reaction pattern is known as.
✅ Correct Answer: (A)
The laid-back competitor.
Q. Which of the following is not a contributing factor for rapid growth of sale promotion?
✅ Correct Answer: (D)
Huge profits of manufacturers.
Q. Which one of the following is not an element of promotional mix?
✅ Correct Answer: (B)
Product-mix.
Q. Eurekha Forbes is popular for its strategy of.
✅ Correct Answer: (D)
Direct marketing.
Q. In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product.
✅ Correct Answer: (D)
Decline.
Q. The methods which are used for evaluating marketing performance are.
✅ Correct Answer: (A)
Sales analysis and marketing cost analysis
Q. Which one of the following is not an internal source of generating ideas for new product development
✅ Correct Answer: (A)
Market research