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Q. Media planning has become increasingly _____________________.

Q. _______________ is the most widely used and most visible of promotional tools in marketing.

Q. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.

Q. A management orientation that views the needs of consumers as primary to the success of the firm __________.

Q. _________firm valuates marketing communication idea and tests their effectiveness.

Q. The first ad agency was set up by____________.

Q. A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called

Q. _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.

Q. _______________ is called the Mecca of rural advertising.

Q. ______________________is often referred to as the Father of modern advertising.