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Q. Couponing is an example of________________

Q. Which of the following is more of personal medium of advertisement?

Q. The specific carrier within a medium is called

Q. Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

Q. The words used to convey the advertisement idea is ____________.

Q. _____ includes that other company s offering similar products & services to the same customer at similar prices.

Q. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Q. __________ is used heavily when introducing a new product category.

Q. _____ is a self-regulatory voluntary organization of the advertising industry

Q. A _____ is a set of segements sharing some exploitable similarity.