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Q. In many products, rural consumption now accounts for a larger share then urban, especially for:

Q. A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency:

Q. Rural consumers tend to favour no-frills functional products over

Q. The urban marketing strategy that does not work in rural markets is

Q. The federal government subsidizes the cost of insurance that covers the loss of revenue to a farmer as a result of:

Q. Large number of villages remain untapped as

Q. For the rural market, the _______________ of the product should be enhanced instead of appearance.

Q. Consider the following statements about the characteristics of agricultural products: i. Products are perishable in nature ii. Products are seasonal iii. Small size land holdings iv. Regular supply of agricultural products Which statement is incorrect?

Q. Segmentation of a market requires the markets to be:

Q. Rural markets are: