Enterprise Systems MCQs and Notes

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📊 Enterprise Systems
Q. Match the following: First set:
I. Material request management
II. Material Issue
III. Material Receipt IV. Stock Valuation Second set:
  • (A) receipt is issued from the seller.
  • (B) Stock is verified mechanically.
  • (C) Appeal for materials is made from various departments.
  • (D) Materials are issued as per order.
💬 Discuss
✅ Correct Answer: (A) receipt is issued from the seller.
📊 Enterprise Systems
Q. Sub modules of Sales and Distribution modules are: I. Order Management II. Warehouse Management III. Foreign Trade IV. Sales Support
  • (A) 3
  • (B) 1 & 2
  • (C) 2 & 4
  • (D) 1, 2, 3 & 4
💬 Discuss
✅ Correct Answer: (D) 1, 2, 3 & 4
📊 Enterprise Systems
Q. Identify the main components of PDM systems-- I. Data Management II. Classification of Components III. Product Structure IV. Document relationships
  • (A) 1, 2 & 3
  • (B) 1, 4 & 3
  • (C) 2 & 3
  • (D) 4 & 3
💬 Discuss
✅ Correct Answer: (A) 1, 2 & 3
📊 Enterprise Systems
Q. Identify the subsystems of Plant Maintenance module of an ERP system: I. Component Tracking II. Preventive Maintenance Control III. Inventory Management IV. Cost Management
  • (A) 1, 2 & 3
  • (B) 2, 3 & 4
  • (C) 1 & 2
  • (D) 1, 3 & 4
💬 Discuss
✅ Correct Answer: (C) 1 & 2
📊 Enterprise Systems
Q. A strength of social media and viral marketing is:
  • (A) Cannot be ignored in user's inbox
  • (B) Considered credible
  • (C) Highly targeted with controlled costs
  • (D) It is possible to reach a large number at relatively low cost
💬 Discuss
✅ Correct Answer: (D) It is possible to reach a large number at relatively low cost
📊 Enterprise Systems
Q. E-mail marketing has to make strategic plans regarding outbound and inbound emails. E-mail is most widely used as a prospect conversion and customer retention tool. A database of customer names, email addresses and profile information used for e-mail marketing is usually known as:
  • (A) Viral marketing email directory
  • (B) House list
  • (C) Customer profiles
  • (D) Customer and prospect database
💬 Discuss
✅ Correct Answer: (B) House list
📊 Enterprise Systems
Q. Online marketing communications include the development on online partnerships and are regarded as an important part of a marketing mix. There are three key types of online partnerships; link building, affiliate marketing, and one other:
  • (A) Online sponsorship
  • (B) Ad serving
  • (C) Media multiplier
  • (D) Interactive advertising
💬 Discuss
✅ Correct Answer: (A) Online sponsorship
📊 Enterprise Systems
Q. Social media (e.g. Facebook, Twitter) usage has become so widespread that to discount a social media strategy would be a mistake best avoided. Social customer relationship management (Social CRM) is a relatively new term which helps to define the broad scope of social media across the customer life cycle and value chain. The Altimeter report (2010) provides a framework for reviewing strategy implementation and is known as:
  • (A) The 5Ms
  • (B) Social media CRM framework
  • (C) Social CRM modelling
  • (D) None of the above
💬 Discuss
✅ Correct Answer: (A) The 5Ms
📊 Enterprise Systems
Q. Online public relations (or e-PR) should aim to maximise favourable mentions of companies, products, brands, etc which are likely to be visited by target audiences. Which of the following activities fall within the remit of e-PR?
  • (A) Link building including reciprocal links
  • (B) Social networks and online communities
  • (C) Communicating with media (journalists) online
  • (D) All of the above
💬 Discuss
✅ Correct Answer: (D) All of the above
📊 Enterprise Systems
Q. The use of online and offline promotion techniques to increase the audience of a site is known as
  • (A) Search engine optimisation
  • (B) Traffic building campaign
  • (C) Quality score
  • (D) Search engine marketing
💬 Discuss
✅ Correct Answer: (B) Traffic building campaign

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