Marketing Management MCQs and Notes

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📊 Marketing Management
Q. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.
  • (A) Functioning
  • (B) Marketing
  • (C) Selling
  • (D) Adapting
💬 Discuss
✅ Correct Answer: (D) Adapting
📊 Marketing Management
Q. What does the term PLC stand for?
  • (A) Product life cycle
  • (B) Production life cycle
  • (C) Product long cycle
  • (D) Production long cycle
💬 Discuss
✅ Correct Answer: (A) Product life cycle
📊 Marketing Management
Q. The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
  • (A) Optional-product pricing
  • (B) Captive-product pricing
  • (C) By-product pricing
  • (D) Product line pricing
💬 Discuss
✅ Correct Answer: (D) Product line pricing
📊 Marketing Management
Q. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
  • (A) Niche
  • (B) Hold
  • (C) Harvest
  • (D) Divest
💬 Discuss
✅ Correct Answer: (A) Niche
📊 Marketing Management
Q. A(n) _____ product exceeds customer expectations.
  • (A) Strategic
  • (B) Superior
  • (C) Augmented
  • (D) Anticipated
💬 Discuss
✅ Correct Answer: (C) Augmented
📊 Marketing Management
Q. The most basic level of a product is called the:
  • (A) Core product.
  • (B) Central product.
  • (C) Fundamental product.
  • (D) Augmented product
💬 Discuss
✅ Correct Answer: (A) Core product.
📊 Marketing Management
Q. ______ refers to collecting goods of the same type from various sources of supply.
  • (A) Buying
  • (B) Selling
  • (C) Assembling
  • (D) Financing
💬 Discuss
✅ Correct Answer: (C) Assembling
📊 Marketing Management
Q. The buying process starts when the buyer recognizes a _________.
  • (A) Product
  • (B) an advertisement for the product
  • (C) a salesperson from a previous visit
  • (D) problem or need
💬 Discuss
✅ Correct Answer: (D) problem or need
📊 Marketing Management
Q. Marketing is ________________ :
  • (A) Art
  • (B) Science
  • (C) Both
  • (D) Neither
💬 Discuss
✅ Correct Answer: (C) Both
📊 Marketing Management
Q. Marketing is a process which aims at:
  • (A) Selling Products
  • (B) Maximizing Profits
  • (C) Satisfying Customers
  • (D) Producing
💬 Discuss
✅ Correct Answer: (C) Satisfying Customers

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