Q. The individual who represent company by performing selling, servicing, information gathering, and prospecting is classified as:
✅ Correct Answer: (A)
Sales person
Marketing Management MCQs and Notes
Q. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
✅ Correct Answer: (C)
Sweepstakes
Q. According to consumer promotion technique, the cash refunds is also classified as:
✅ Correct Answer: (D)
Cash Rebate
Q. The concept which states information about value, opportunities and rewards of good performance as thought by salespersons is called:
✅ Correct Answer: (A)
Organizational Climate
Q. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________
✅ Correct Answer: (A)
exposure
Q. The process of translating thought into a symbolic form is known as _____________________
✅ Correct Answer: (A)
Encoding
Q. The ______________________ component of attitudes focuses on behavioral tendencies
✅ Correct Answer: (B)
Instrumental
Q. Which of the following is NOT a requirement for setting advertising objectives?
✅ Correct Answer: (B)
Objectives must be stated in terms of profits.
Q. The flow of goods from production to consumption is known as ______________.
✅ Correct Answer: (B)
Outbound logistics.
Q. The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
✅ Correct Answer: (A)
Inbound logistics.