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Q. Early adopters of which opinion leaders are largely comprised of and tend to be ______________

Q. Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.

Q. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is …..…

Q. Profiling the rural market is a part of ………………stage of rural marketing strategy.

Q. Using the names of company’s powerful brands for line extentions is…..

Q. Smaller companies tying up with leading companies to distribute through its network is known as ………………. Distribution.

Q. Targeting affluent customers with luxurious goods is an example of

Q. Which of the following is NOT part of the external marketing environment?

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.

Q. Social class is an element of………………….factor