πŸ“Š Service Marketing
Q. The service a customer expects are called …………… service package?
  • (A) Perceived
  • (B) Primary
  • (C) Secondary
  • (D) Expected
πŸ’¬ Discuss
βœ… Correct Answer: (B) Primary
πŸ“Š Service Marketing
Q. Added features to an offering are called …………… service features?
  • (A) Perceived
  • (B) Primary
  • (C) Secondary
  • (D) Expected
πŸ’¬ Discuss
βœ… Correct Answer: (C) Secondary
πŸ“Š Service Marketing
Q. Which of the following is not an element of physical evidence ?
  • (A) Motivation
  • (B) Team work
  • (C) Customer training
  • (D) Flow of activities
πŸ’¬ Discuss
βœ… Correct Answer: (D) Flow of activities
πŸ“Š Service Marketing
Q. In the service system, customers may specify their needs and expectations to the service provider, such expectations are called ……………?
  • (A) Feed back
  • (B) Feed forward
  • (C) Both A&B
  • (D) None of these
πŸ’¬ Discuss
βœ… Correct Answer: (B) Feed forward
πŸ“Š Service Marketing
Q. Which of the following is not generally accepted as being part of the extended marketing mix for service?
  • (A) Product
  • (B) Price
  • (C) Practice
  • (D) place
πŸ’¬ Discuss
βœ… Correct Answer: (C) Practice
πŸ“Š Service Marketing
Q. ………… describes the employees skill in serving the client
  • (A) Internal marketing
  • (B) External marketing
  • (C) Communicating
  • (D) Service marketing
πŸ’¬ Discuss
βœ… Correct Answer: (B) External marketing
πŸ“Š Service Marketing
Q. A ……………. Is a form of product that consist of activities, benefits or satisfaction offered for sale that are essentially intangible and do not result in ownership of anything?
  • (A) Goods
  • (B) Needs
  • (C) Wants
  • (D) Services
πŸ’¬ Discuss
βœ… Correct Answer: (D) Services
πŸ“Š Service Marketing
Q. Which one is the reason behind the growth of services
  • (A) Rapid urbanization
  • (B) Changing role of women
  • (C) IT revolution
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) All of the above
πŸ“Š Service Marketing
Q. Value-added service means
  • (A) Additionalservices
  • (B) Better value at a premium
  • (C) Costlier services
  • (D) Better value at a discount
πŸ’¬ Discuss
βœ… Correct Answer: (A) Additionalservices
πŸ“Š Service Marketing
Q. Service sector comes under which sector of the economy?
  • (A) Primary
  • (B) Secondary
  • (C) Tertiary
  • (D) None of these
πŸ’¬ Discuss
βœ… Correct Answer: (C) Tertiary