Service Marketing MCQs and Notes

S
Add MCQ, ...................................
📊 Service Marketing
Q. In the absence of a physical product, service providers needs to consider the use of …………… that enable customers to make a judgment on the service quality.
  • (A) Tangible clues
  • (B) Intangible clues
  • (C) Blue print
  • (D) Performance measure
💬 Discuss
✅ Correct Answer: (A) Tangible clues
📊 Service Marketing
Q. Successfulservice companies focus their attention on both their customer and their employees. They understand ……………, which links service firm profits with employee and customer satisfaction.
  • (A) Internal marketing
  • (B) Service profit chains
  • (C) Interactive marketing
  • (D) Service marketing
💬 Discuss
✅ Correct Answer: (B) Service profit chains
📊 Service Marketing
Q. A person injured in a motor vehicle accident will have health care expenses paid by
  • (A) Social insurance programs
  • (B) Auto insurance
  • (C) Employment-based insurance
  • (D) Works compensation insurance
💬 Discuss
✅ Correct Answer: (B) Auto insurance
📊 Service Marketing
Q. Which of the following laws requires that employers offer continuation of health care insurance after a person leave employment?
  • (A) COBRA
  • (B) ERISA
  • (C) HIPAA
  • (D) State insurance statute
💬 Discuss
✅ Correct Answer: (A) COBRA
📊 Service Marketing
Q. Which is the largest outsourcing country in the world?
  • (A) China
  • (B) USA
  • (C) Germany
  • (D) India
💬 Discuss
✅ Correct Answer: (D) India
📊 Service Marketing
Q. ………….. between what was expected and what is perceived
  • (A) Service gap
  • (B) Supplier gap
  • (C) Customer gap
  • (D) Customer satisfaction
💬 Discuss
✅ Correct Answer: (A) Service gap
📊 Service Marketing
Q. Who created the PESTL framework?
  • (A) Booms & Bitner
  • (B) Philip kotler
  • (C) Francis Aguilar
  • (D) Len Berry
💬 Discuss
✅ Correct Answer: (C) Francis Aguilar
📊 Service Marketing
Q. Service marketing emerged as a separate field of study in the ……………
  • (A) Early 2000’s
  • (B) Early 1990’s
  • (C) Early 1980’s
  • (D) None of these
💬 Discuss
✅ Correct Answer: (C) Early 1980’s
📊 Service Marketing
Q. Servicescape model is developed by ……………
  • (A) Booms & Bitner
  • (B) A parasuraman
  • (C) Len Berry
  • (D) Philp kotler
💬 Discuss
✅ Correct Answer: (A) Booms & Bitner
📊 Service Marketing
Q. …………… is the physical surroundings or the physical facility where the service is produced, delivered and consumed
  • (A) Service space
  • (B) Service place
  • (C) Service escape
  • (D) Service scope
💬 Discuss
✅ Correct Answer: (C) Service escape

More Faculties

Click on sub category to learn more.

📱 Download Our App

Learn MCQs on the go with our easy-to-use Android app

Get it on Google Play