Q. Micro marketing includes
✅ Correct Answer: (C)
Local marketing and individual marketing
Service Marketing MCQs and Notes
Q. Another word for complete segmentation is
✅ Correct Answer: (B)
Micro marketing
Q. ………….. is the process of evaluating each market segment’s attractiveness and selecting one more segment to enter
✅ Correct Answer: (C)
Market targeting
Q. Branding is concerned with …………… component of four ‘P’.
✅ Correct Answer: (B)
Product
Q. The companies that targets market very narrowly is called
✅ Correct Answer: (D)
Micro marketing
Q. In effective target, marketers should focus on
✅ Correct Answer: (C)
Marketing positioning
Q. Which financial institution regulates the insurance products in India?
✅ Correct Answer: (A)
IRDA
Q. Managing the peak demand becomes difficult due to …………... nature
✅ Correct Answer: (B)
Perishability
Q. In order to improve the process and performance of the company towards the customers, they should try to
✅ Correct Answer: (C)
Reduce the waiting time by adopting the reservation system
Q. Internal marketing deals with
✅ Correct Answer: (D)
Identifying and taking care of employees needs & wants