Q. Which of the following is a key building lasting relationship with consumers?
✅ Correct Answer: (C)
Customer satisfaction
Service Marketing MCQs and Notes
Q. The solution to price competition is to develop a differentiated
✅ Correct Answer: (B)
Offer, delivery & image
Q. What is the basic property of a service which makes it different from a product?
✅ Correct Answer: (D)
Intangibility
Q. The extended Ps of service marketing mix is
✅ Correct Answer: (C)
Physical evidence, process, People
Q. Advertisement is a type of ……………
✅ Correct Answer: (B)
Indirect marketing
Q. To introduce the new products to world of consumers is the main goal of ……………
✅ Correct Answer: (B)
Advertising
Q. Service blueprint first introduce by
✅ Correct Answer: (D)
G.Lynn shostack
Q. …………… is a diagram/ map that visualize a service offering accurately
✅ Correct Answer: (A)
Service blueprint
Q. SERVQUAL model was developed and implemented by the ……………..
✅ Correct Answer: (D)
All of these
Q. ………….. is any direct interaction between a service provider and customers
✅ Correct Answer: (A)
Service encounter