πŸ“Š Service Marketing
Q. As per service quality model, the willingness to assist customer and offer prompt service is ……………
  • (A) Responsiveness
  • (B) Reliability
  • (C) Assurance
  • (D) Empathy
πŸ’¬ Discuss
βœ… Correct Answer: (A) Responsiveness
πŸ“Š Service Marketing
Q. As per service-quality model, the capacity to complete the promised service accuratelt and dependably is ……………
  • (A) Responsiveness
  • (B) Reliability
  • (C) Assurance
  • (D) Empathy
πŸ’¬ Discuss
βœ… Correct Answer: (B) Reliability
πŸ“Š Service Marketing
Q. The service-quality model identifies………….. gaps that result in unsuccessful delivery.
  • (A) 4
  • (B) 3
  • (C) 5
  • (D) 6
πŸ’¬ Discuss
βœ… Correct Answer: (C) 5
πŸ“Š Service Marketing
Q. ………….. is about motivating and training employees to serve customers well
  • (A) External marketing
  • (B) Internal marketing
  • (C) Interactive marketing
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (B) Internal marketing
πŸ“Š Service Marketing
Q. ………….. Is about the normal work of creation, pricing, distribution, and promotion of service to customers.
  • (A) External marketing
  • (B) Internal marketing
  • (C) Interactive marketing
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (A) External marketing
πŸ“Š Service Marketing
Q. Holistic marketing for services demands
  • (A) External marketing
  • (B) Internal marketing
  • (C) Interactive marketing
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) All of the above
πŸ“Š Service Marketing
Q. If the customers views service as ……………. They care more about price than provider.
  • (A) Heterogeneous
  • (B) Homogeneous
  • (C) Both A & B
  • (D) None of the above
πŸ’¬ Discuss
βœ… Correct Answer: (B) Homogeneous
πŸ“Š Service Marketing
Q. Which of the following takes place at retailers end?
  • (A) Promotion
  • (B) Placing
  • (C) Pricing
  • (D) Exchange
πŸ’¬ Discuss
βœ… Correct Answer: (D) Exchange
πŸ“Š Service Marketing
Q. The term marketing refers to
  • (A) New product concepts and improvement
  • (B) Advertising and promotion activities
  • (C) A philosophy that stresses customer values & satisfaction
  • (D) Planning sales campaigns
πŸ’¬ Discuss
βœ… Correct Answer: (C) A philosophy that stresses customer values & satisfaction
πŸ“Š Service Marketing
Q. …………… are the services which are connected to the period to which the product are purchased from the seller
  • (A) Tangible service
  • (B) Intangible service
  • (C) Professionalservice
  • (D) None of these
πŸ’¬ Discuss
βœ… Correct Answer: (A) Tangible service