πŸ“Š Service Marketing
Q. In information Process type of services, informations act as
  • (A) Product
  • (B) Service
  • (C) Information
  • (D) Nothing
πŸ’¬ Discuss
βœ… Correct Answer: (A) Product
πŸ“Š Service Marketing
Q. Who is the father of Modern
  • (A) Peter Drucker
  • (B) Philip Kotler
  • (C) Lester Wunderman
  • (D) Abraham Maslow
πŸ’¬ Discuss
βœ… Correct Answer: (B) Philip Kotler
πŸ“Š Service Marketing
Q. Is services are low price sensitive
  • (A) Incorrect
  • (B) Correct
  • (C) Somewhat Correct
  • (D) None of the above
πŸ’¬ Discuss
βœ… Correct Answer: (B) Correct
πŸ“Š Service Marketing
Q. Services Marketing is an attractive field of study for India because:
  • (A) Services contribute to more than half of India’s GDP
  • (B) Services are delivered by more than half of India’s population
  • (C) Services are more important than agriculture and manufacturing
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (A) Services contribute to more than half of India’s GDP
πŸ“Š Service Marketing
Q. Service is somewhat like a
  • (A) Incorrect
  • (B) Correct
  • (C) Somewhat Correct
  • (D) None of the above
πŸ’¬ Discuss
βœ… Correct Answer: (B) Correct
πŸ“Š Service Marketing
Q. Digital marketing is often referred to as ……………
  • (A) Online marketing
  • (B) Internet marketing
  • (C) Web marketing
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) All of the above
πŸ“Š Service Marketing
Q. Service firms can increase quality control by
  • (A) Making investment in good hiring
  • (B) Standardize the service performance process
  • (C) Monitor customer satisfaction
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) All of the above
πŸ“Š Service Marketing
Q. At customer service interface, company intends to manage a relationship with a customer through
  • (A) Technology
  • (B) People
  • (C) Both a & b
  • (D) None of the above
πŸ’¬ Discuss
βœ… Correct Answer: (C) Both a & b