Service Marketing MCQs and Notes
Q. In information Process type of services, informations act as
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Correct Answer: (A)
Product
Q. Who is the father of Modern
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Correct Answer: (B)
Philip Kotler
Q. Is services are low price sensitive
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Correct Answer: (B)
Correct
Q. Services Marketing is an attractive field of study for India because:
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Correct Answer: (A)
Services contribute to more than half of India’s GDP
Q. Digital marketing is often referred to as ……………
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Correct Answer: (D)
All of the above
Q. Service firms can increase quality control by
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Correct Answer: (D)
All of the above
Q. At customer service interface, company intends to manage a relationship with a customer through
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Correct Answer: (C)
Both a & b