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Q. Life Style, personality, attitude are grouped under .

Q. Which of the following is not responsible for the emergence of relationship marketing?

Q. Marketing is a process of converting the potential customers into ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ consumers.

Q. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of…………….

Q. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________

Q. The ______________ holds that consumers will favour products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

Q. The firm uses any existing brand to introduce in market as a new product brand is classified as

Q. A person who purchases a product or service either for his own consumption or for others is known as………….

Q. A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Brands add value for both customers and the firm by