E-Commerce MCQs and Notes

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📊 E-Commerce
Q. In future, some suggest that the task of searching for suppliers and products may be taken over by computer programmes which have defined rules or some degree of intelligence that replicates human neural functioning. These programmes are known as:
  • (A) Spider search engines
  • (B) HTML
  • (C) E-marketplace search engines
  • (D) Software intelligent agents
💬 Discuss
✅ Correct Answer: (D) Software intelligent agents
📊 E-Commerce
Q. A strength of social media and viral marketing is:
  • (A) Cannot be ignored in user's inbox
  • (B) Considered credible
  • (C) It is possible to reach a large number at relatively low cost
  • (D) Highly targeted with controlled costs
💬 Discuss
✅ Correct Answer: (C) It is possible to reach a large number at relatively low cost
📊 E-Commerce
Q. RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?
  • (A) Collaborate
  • (B) Collect
  • (C) Consolidate
  • (D) Convert
💬 Discuss
✅ Correct Answer: (D) Convert
📊 E-Commerce
Q. When measuring the effectiveness on an online advertisement, the __________ is the percentage of visitors to a page who click on an advertisement.
  • (A) click ratio
  • (B) click rate
  • (C) click-through rate
  • (D) hit ratio
💬 Discuss
✅ Correct Answer: (C) click-through rate
📊 E-Commerce
Q. A(n) __________ is a private corporate network that uses standard Internet protocols and interfaces.
  • (A) ethernet
  • (B) extranet
  • (C) local area network
  • (D) intranet
💬 Discuss
✅ Correct Answer: (D) intranet
📊 E-Commerce
Q. Smart card is same as…….
  • (A) Credit card
  • (B) Debit card
  • (C) Both (a) and (b)
  • (D) None of the above
💬 Discuss
✅ Correct Answer: (C) Both (a) and (b)
📊 E-Commerce
Q. ………………is a type of EPS
  • (A) Credit card
  • (B) Debit card
  • (C) Smart card
  • (D) All the above
💬 Discuss
✅ Correct Answer: (D) All the above
📊 E-Commerce
Q. Electronic payment media can be grouped into
  • (A) Trusted third party type
  • (B) Notational fund transfers related type
  • (C) Authentication type
  • (D) All the above
💬 Discuss
✅ Correct Answer: (D) All the above
📊 E-Commerce
Q. Electronic payment is a financial transaction made …………. the use of paper documents
  • (A) With
  • (B) Without
  • (C) Both (a) and (b)
  • (D) None of the above
💬 Discuss
✅ Correct Answer: (B) Without
📊 E-Commerce
Q. In ICES test, C means
  • (A) Consistency
  • (B) Complexity
  • (C) Conservation
  • (D) None of the above
💬 Discuss
✅ Correct Answer: (A) Consistency

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