International Marketing MCQs and Notes

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📊 International Marketing
Q. Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?
  • (A) Coverage
  • (B) Control
  • (C) Character
  • (D) Continuity
💬 Discuss
✅ Correct Answer: (A) Coverage
📊 International Marketing
Q. Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer?
  • (A) Foreign-country broker
  • (B) Managing agent
  • (C) Dealer
  • (D) Foreign distributor
💬 Discuss
✅ Correct Answer: (D) Foreign distributor
📊 International Marketing
Q. As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets
  • (A) Domestic intermediaries
  • (B) International intermediaries
  • (C) Globally renowned
  • (D) EMC
💬 Discuss
✅ Correct Answer: (A) Domestic intermediaries
📊 International Marketing
Q. James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?
  • (A) Export management company
  • (B) Import management company
  • (C) A jobber
  • (D) A robber
💬 Discuss
✅ Correct Answer: (A) Export management company
📊 International Marketing
Q. Which of the following external intermediaries does not take title to the goods that they process?
  • (A) Merchant intermediaries
  • (B) Export merchants
  • (C) Trading companies
  • (D) Agent intermediaries
💬 Discuss
✅ Correct Answer: (D) Agent intermediaries
📊 International Marketing
Q. Web sales are characterized as having which of the following challenging aspects?
  • (A) Delivery of goods
  • (B) Discounts for volume purchase
  • (C) Consumer loyalty
  • (D) Payment
💬 Discuss
✅ Correct Answer: (A) Delivery of goods
📊 International Marketing
Q. There are complaints towards globalization. Which is not one of them?
  • (A) unhealthy dietary patterns
  • (B) legal rights
  • (C) unsustainable consumption
  • (D) loss of local Culture
💬 Discuss
✅ Correct Answer: (B) legal rights
📊 International Marketing
Q. Three questions are central to strategy. Which is not one of them?
  • (A) When do we compete?
  • (B) With whom do we need to develop key relationships?
  • (C) Where do we compete?
  • (D) How do we compete?
💬 Discuss
✅ Correct Answer: (A) When do we compete?
📊 International Marketing
Q. The foundation of the Japaense distribution system is the:
  • (A) Middleman
  • (B) Upperman
  • (C) Small retailer
  • (D) Big retailer
💬 Discuss
✅ Correct Answer: (C) Small retailer
📊 International Marketing
Q. Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
  • (A) Polar effect
  • (B) Alteration effect
  • (C) Country-of-origin effect
  • (D) Transferation effect
💬 Discuss
✅ Correct Answer: (C) Country-of-origin effect

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