Q. is the only revenue generating element amongst the
✅ Correct Answer: (A)
Price
Service Marketing MCQs and Notes
Q. Lois Kay is an experienced baker.She has decided to bake and decorate her daughter's wedding cake instead of ordering
✅ Correct Answer: (C)
Competitor
Q. In which of the following service situations would customers have the highest level of participation?
✅ Correct Answer: (B)
Taking self- defense classes
Q. Hyatt Hotels has installed automated check-in machines at
✅ Correct Answer: (A)
Self Service Technology
Q. Patients sitting in dental chairs are part of the element of the services marketing mix.
✅ Correct Answer: (D)
Phycial Evidence
Q. By participating in the service delivery process,customers cocreate for themselves.
✅ Correct Answer: (A)
Value
Q. The difference between desired service and the level of service considered adequate is known as
✅ Correct Answer: (C)
Tolerance Zone
Q. What are the five principle dimensions to judge service quality?
✅ Correct Answer: (A)
Reliability, responsiveness, assurance, empathy, tangibles