Q. Which of the following is difficult to evaluate?
✅ Correct Answer: (B)
Auto repair
Service Marketing MCQs and Notes
Q. . ……………is the difference between customer expectations and perceptions.
✅ Correct Answer: (C)
Customer Gap
Q. “All human actors who play a part in service delivery and thus influence the buyer’s perceptions: namely, the firm’s personnel, the customer and other customers in the service environment.”
✅ Correct Answer: (C)
People
Q. .………………..is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitate performance or communication of the service.
✅ Correct Answer: (A)
Physical evidence
Q. Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..
✅ Correct Answer: (C)
Process Mix
Q. Which of the following is not an element of People?
✅ Correct Answer: (C)
Flow of activities
Q. Select name of the country having maximum percent of GDP attributed to services
✅ Correct Answer: (A)
United States
Q. Which of the following is not a tangible dominant?
✅ Correct Answer: (C)
Investment Management
Q. The hierarchy-of-effects model contains awareness, knowledge,
✅ Correct Answer: (B)
Preference
Q. strategy is where, price are kept lower than its
✅ Correct Answer: (B)
Penetration