Q. In the simplest terms, _____ are deeds, processes and performances.
✅ Correct Answer: (B)
Experiences
Service Marketing MCQs and Notes
Q. Tata Sky is the joint venture of Tata and …………….
✅ Correct Answer: (B)
Star
Q. A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
✅ Correct Answer: (B)
Service Triangle
Q. ……………are the only service distributors which do not require direct human interactions.
✅ Correct Answer: (A)
Electronic Channels
Q. “…….is the culture where an appreciation for good service exists and where giving good service to internal as well as ultimate, external customers is considered a natural way of life and one of the most important norms by everyone.”
✅ Correct Answer: (A)
Service culture
Q. ………………is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
✅ Correct Answer: (B)
Service scape
Q. ………………..is a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customer’s point of
✅ Correct Answer: (B)
Service Blueprinting
Q. …………..is defined a the caring, individualized attention that the firm provides its customers.
✅ Correct Answer: (A)
Empathy
Q. Evaluation of Medical Diagnosis service is mainly depends on
✅ Correct Answer: (B)
High in credence quality