Q. The plan for differentiating the firm from its competitors in consumers eyes is referred to as the firms
✅ Correct Answer: (B)
Positioning strategy.
Service Marketing MCQs and Notes
Q. The primary role of a service firm for the customer in the communication mix is to ……
✅ Correct Answer: (B)
Inform and remind customers
Q. Do studies suggest that price is more likely to be used as a cue to quality under the following conditions?
✅ Correct Answer: (C)
When a price is the primary differential information available
Q. Which pricing strategies encourage the customer to expand his/her dealings with the service provider?
✅ Correct Answer: (A)
Relationship pricing
Q. The technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called
✅ Correct Answer: (C)
Price bundling.
Q. Costs that are planned and are accrued during the operating period regardless of the level of production and sales are called
✅ Correct Answer: (B)
Fixed costs.
Q. Customer competencies can be described as
✅ Correct Answer: (C)
Customer abilities that enable them to properly evaluate the servicescape.
Q. Among many services, the demand for medical services tends to be __________.
✅ Correct Answer: (A)
Inelastic.
Q. Customer frustration resulting from receiving poor service is most similar to
✅ Correct Answer: (D)
Psychic costs.
Q. Service firms often find themselves in a three-cornered fight between
✅ Correct Answer: (D)
Human resources, marketing and operations